Briar
Product sheets
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Briar, a division of Zenergi, is a leading provider of energy efficiency and sustainability solutions. They have over 30 years of experience of delivering practical, cost-effective solutions and are known for their experienced Chartered Energy Engineers. Briar’s product sheets, like Zenergi, lacked consistency and appeared outdated compared to competitors. They were overcrowded with information, making it easy to overlook vital details.
Assigned by the Head of Marketing, I revamped each Briar product sheet to include the updated and relevant content. Focusing on readability, I adopted a 3-column layout, each optimized for 60 characters per line.
I wanted to use original illustrations as they stand out in a sea of generic images within the energy industry. I chose a minimalist approach with single colour, technical illustrations to convey a sense of sophistication and expertise. By simplifying the visuals, I ensured the focus remains on the content and key information, enhancing readability and comprehension.
This minimalist style of illustration aligns seamlessly with Briar's commitment to efficiency and sustainability, mirroring the streamlined nature of their services. The clean lines and precise imagery evoke a sense of professionalism and trust, reflecting Briar's position as a leader in energy efficiency solutions.
Moreover, the use of single-color illustrations adds a layer of visual consistency across Briar's marketing materials, reinforcing their brand identity and making their products instantly recognisable to customers. This cohesive branding strategy enhances brand recall and strengthens Briar's presence in the market.
Overall, the minimalist design not only elevates the aesthetic appeal of Briar's product sheets but also reinforces their brand values of efficiency, sustainability, and expertise, ultimately enhancing the overall customer experience.
The energy industry is full of complex and challenging terms; illustrations reduce cognitive load and help people to understand important information more easily. This meant we could get the most out of the new illustrations created via our social media channels.
Project deliverables:
Bespoke illustrations and layout for 30+ product sheets for web and print
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Client: Briar
Timeline: 6 months
Role: Graphic Designer, Illustrator & Researcher
Skills: Adobe Illustrator & Adobe InDesign
Working with: Director of Marketing, Head of Marketing & Marketing team
Timeline: 6 months
Role: Graphic Designer, Illustrator & Researcher
Skills: Adobe Illustrator & Adobe InDesign
Working with: Director of Marketing, Head of Marketing & Marketing team
